Why It Matters - Brand and Marketing Strategy

Stop drifting. Find focus.

Re-establish why your organisation matters with clear, concise and compelling brand and marketing that delivers growth.

I’m a commercially focused brand and marketing consultant.

I ran a design agency that helped many businesses and charities connect with changing audiences by simplifying well.

Over twenty years later, it was time to branch off and do more to help organisations strengthen their brand and marketing strategy to deliver growth.

Michael is a methodical strategist who understands business, brand and marketing. He asks the right questions, thinks creatively, and delivers thoughtful work that is highly practical to support organisations on their journey.

Emily Penny
Founder, Be Colourful
Michael is brilliant at finding simple and creative ways of getting to the essence of what really matters about an organisation's brand. That’s an incredibly difficult thing to do. It takes a lot of professional skill and business experience. As importantly, it requires patience, persistence, generosity and kindness – personal traits he has in abundance.

Neil Baker
Writer and communications consultant, EY
Michael is a deeply experienced and energising brand strategist. Key areas I value are his ability to challenge effectively, that his advice is rooted in robust processes with market insight and the way he is prepared to roll his sleeves up to help us deliver on the tactics. He’s passionate and cares deeply about what we are creating. We get on well, which makes projects enjoyable.

Laura Boyle
Head of Marketing, Snowball
Michael is an excellent communicator and ally with a powerful ability to think deeply about a challenge and produce a pragmatic and commercially robust way forward. He listens, probes, challenges and inspires.

Matt Holland
Head of Corporate Marketing and Communications, Iress