illustration of an archery target

Stop drifting.
Find focus.
And drive growth.

If your marketing feels off but you can’t put your finger on why, I can help.

Hello, I’m Michael.

I’m a commercially focused brand and marketing consultant.

I work with CEOs, CMOs, and marketing teams to clear the fog, identify opportunities, and build a strategy that delivers results.

As a critical friend, I bring a fresh perspective, sharpen your focus, and set realistic, measurable objectives.

Whether you need a one-off solution or ongoing support, I’m here to refine strategies, mentor teams, and ensure you see results.

Making an impact where it matters most.

  • £1m in new monthly deposits—delivered in three months for a retail bank.

  • 200+ employees inspired by a vision and mission that reflects their institution’s purpose.

  • A $100bn+ global asset manager now communicates its complex affiliate structure with clarity and confidence.

  • A £17m financial planning business rebranded and armed with a clear, actionable marketing strategy.

Across industries, I bring marketing clarity, focus, and results.

How to work with me.

  • Book a call to pinpoint the problem together. Explore what’s nagging at you.

  • Get a review of your current activity. Uncover what’s working—and what’s not.

  • Collaborate on a plan you believe in. Together, we’ll create a growth strategy your team can confidently deliver.

Read more about me.

What others say about me.

  • Michael is a methodical strategist who understands business, brand and marketing. He asks the right questions, thinks creatively, and delivers thoughtful work that is highly practical to support organisations on their journey.

    Emily Penny
    Founder, Be Colourful

  • Michael is brilliant at finding simple and creative ways of getting to the essence of what really matters about an organisation's brand. That’s an incredibly difficult thing to do. It takes a lot of professional skill and business experience. As importantly, it requires patience, persistence, generosity and kindness – personal traits he has in abundance.

    Neil Baker
    Writer and communications consultant, EY

  • Michael is a deeply experienced and energising brand strategist. Key areas I value are his ability to challenge effectively, that his advice is rooted in robust processes with market insight and the way he is prepared to roll his sleeves up to help us deliver on the tactics. He’s passionate and cares deeply about what we are creating. We get on well, which makes projects enjoyable.

    Laura Boyle
    Head of Marketing, Snowball

  • Michael is an excellent communicator and ally with a powerful ability to think deeply about a challenge and produce a pragmatic and commercially robust way forward. He listens, probes, challenges and inspires.

    Matt Holland
    Head of Corporate Marketing and Communications, Iress

  • Michael's real skill is his ability to sort the wheat from the chaff. His clear and methodical review of Wellth brand and marketing activity has helped us develop a much more focused strategy for growth.

    Gavin Francis
    Founder, Wellth Investments

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